Conscious Parenting: Ultimate Guide to Sustainable Baby Products Certification

Last updated on:
July 3, 2023
Written by:
Unnati Mavchi
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From the clothes our kids wear, to the personal care products, toys, and furniture they interact with, every choice we make can have a significant impact on our children and the environment.    

Which is why we are bringing you this ultimate guide to make your children and planet safer and happier.

Why do we need Certifications for Baby products?

1. Existing laws are outdated and have low standards

Most baby skin care like creams, shampoos, and body washes are regulated by the Federal Food, Drug & Cosmetic Act,

1938. That’s when the FDA  last passed a major federal law regulating the safety of ingredients in personal care products. 

And that’s only 11 chemicals being restricted in the USA, whereas the European Union has banned the use of 2,490 chemicals in cosmetic products. 

With apparel, the industry is largely self regulated.

The current regulations are often lacking in may not place sufficient emphasis on sustainability aspects, such as environmentally friendly materials, manufacturing practices, or packaging. 

In a world grappling with environmental challenges, it has become imperative to consider the impact our choices have on the little ones and the planet.

The current regulations may not need comprehensive testing of baby products for  potential hazards or risks, and thus creates a risk of allergies and irritation.

2. Products are hard to understand, and sometimes have dubious claims

The federal laws exist for various products, but their safety standards are not stringent enough. Some baby products may contain harmful chemicals, such as phthalates, lead, or flame retardants. 

Prolonged exposure to these substances can potentially have adverse health effects on babies, including developmental issues or hormonal disruptions. 

A detailed look into ingredients is a great way to understand what the product is about. 

An alternative is to look at the company given labels and messaging of a product. Unfortunately, these labels are sometimes unreliable, with numerous cases of products making misleading or false claims. 

For example, some products have been caught claiming to be all natural, when they actually contain synthetic ingredients. 

That’s where certifications come in. Choosing products that are certified as safe and free from harmful chemicals can help mitigate this risk for your child.

3. Reduce Risk of Allergies

A baby's immune system is still developing and thus they are prone to allergies

Babies can have allergic reactions to certain materials, fabrics, or ingredients found in products such as lotions, soaps, detergents, and baby foods.

They also have a habit of putting things like toy accessories, crib accessories, or baby-proofing items in their mouth. These things can have hidden toxic chemicals in them.

Certifications make sure that the product is hypoallergenic and safe for your child.

4. Reduction of environmental impact. 

Approximately 20 billion disposable diapers in the United States alone are discarded each year. These diapers can take hundreds of years to decompose, releasing harmful methane gas in the process. 

The fashion industry, including clothes for the little ones, is another significant contributor to environmental degradation. An estimated 85% of textiles end up in landfills annually. 

As for personal care products, many conventional items marketed for babies contain harmful chemicals, including phthalates and parabens, which not only pose risks to their health but also find their way into ecosystems and water sources.

Plastic toys are a major contributor to plastic waste. It is estimated that over 90% of toys are made from plastic materials. These toys often end up in landfills or oceans, where they can take centuries to degrade, releasing toxic chemicals in the process.

Sustainable certifications help mitigate these impacts and play a vital role in guiding us towards eco-friendly choices that prioritize the well-being of our little ones and the health of our planet.

These certifications act as a trusted guide, empowering parents and caregivers to make informed choices that align with their values of sustainability and environmental responsibility. 

Understanding the list of certifications for beauty & personal care products

Now that you know why certifications are important, it's time to dive into some popular certifications and understand what they stand for

Importantly, keep an eye out for the logos. Most certified products or brands will display only the logo of these certifications, which you will have to learn to identify. 

In fact, you might have come across the logos of some of these certifications but did not get a chance to recognize them or learn more about them. And this is our attempt to do just that, in giving you a comprehensive look into these certifications, and a guide towards a sustainable and conscientious approach to personal care. 

Certification for Baby Clothing & Accessories

1. Global Organic Textile Standard (GOTS)

(For Clothing & Accessories)

What is the Global Organic Textile Standard (GOTS)?

GOTS, short for Global Organic Textile Standard, is a widely recognized certification for textiles produced from organic fibers. It was established in 2006 by four leading organizations in the organic textile industry. GOTS certification ensures that products, from fibers to finished textiles, meet strict environmental and social criteria. GOTS-certified products use approved dyes and chemicals, avoid harmful substances, and manage wastewater properly. Social criteria include fair employment practices, no child labor, and respect for workers' rights. 

It applies to a range of organic fibers, including cotton, wool, flax (linen), silk, and hemp fabric. Products that contain a minimum of 70% certified fibers can carry the GOTS label, while those with at least 95% certified organic fibers can be considered fully GOTS organic. Additionally, the label grade "organic in conversion" is allowed for agricultural practices that are in the process of transitioning towards organic within a 3-year conversion period. 

The organic fiber is grown without the use of harmful chemicals and pesticides, making it gentle and less likely to cause skin irritations or allergies in babies with sensitive skin. Additionally, it tends to be softer and more breathable than conventional cotton, providing optimal comfort and reducing the risk of overheating for your baby.

What products does the GOTS certify?

GOTS certification covers the entire textile supply chain, including the processing and manufacturing of fibers, yarns, fabrics, and finished textile products. Some examples of products that can be GOTS-certified include organic cotton garments, bedding and linens, towels, socks, baby clothing, sportswear, and accessories like hats and bags. Baby clothes and accessories like onesies, bodysuits, swaddles, blankets, hats, mittens, diapers, bibs, and towels are also certified with GOTS

How do companies get GOTS certified?

The criteria to be GOTS certified covers every stage of the textile supply chain, from the sourcing of raw materials to the final product.

The certification process begins with the applicant, typically a textile manufacturer or brand, submitting an application to a GOTS-approved certification body(third party). The certification body conducts an initial evaluation of the applicant's compliance with GOTS criteria. This evaluation includes an inspection of the production facilities and a review of documentation related to organic fiber sourcing, chemical use, waste management, and social criteria. These inspections also cover aspects of the supply chain, including fiber production, spinning, weaving, dyeing, printing, and final manufacturing. Additionally, periodic residue testing of products is performed to verify the absence of harmful substances. If the applicant meets the GOTS criteria, they are granted a GOTS certification. 

Things to know about the GOTS certification

  1. There are concerns about the credibility and reliability of GOTS certification, particularly regarding the authenticity of Indian organic cotton. The reliability of GOTS certification depends on the specific certifying body involved, and there have been cases of fraud with Indian organic cotton. People have paid money to the certification body in exchange for the certification.
  2. The certification's social criteria have been criticized for not fully addressing living wages and pre-processing workers' rights.
  3.  While GOTS certification ensures sustainability from the ginning process onwards, there are concerns about the organic farming stage.
  4. GOTS is undergoing a revision process led by a committee of experts and is open to public comments. The aim is to achieve better living conditions, reduced environmental impact, and increased customer confidence. 

2. Oeko Tex-100

(For Clothing & Accessories)

What is the Oeko-Tex-100?

The Oeko-Tex is a globally recognized certification system for textiles and leather.  It was established in 1992 and is a code for the International Association for Research and Testing in the Field of Textile Ecology (Oeko-Tex) to ensure that textile products are free from harmful substances.

Oeko-Tex® Standard 100 is the standard offered by Oeko-Tex®. It ensures that every component of a product, including buttons, linings, threads, trims, and zips, has been tested for harmful substances and deemed safe for human health. The testing process includes an assessment of more than 100 substances, including azo dyes, formaldehyde, heavy metals, pesticides, and PVC, among others. The list is regularly updated to reflect new scientific findings and regulations. Products are categorized into four classes, depending on their usage and contact with the skin

It classifies the products into four classes.

Class I: Textiles for Toddlers & Kids

Class II: Textiles intended for direct contact with the skin. This includes garments, underwear bedding, and other clothing items.

Class III: Textiles that do not have direct contact with the skin. This category includes outerwear, accessories, and home textiles. 

Class IV: Textiles used for decorative purposes such as curtains, upholstery, and other non-wearable textiles.

Oeko-Tex 100 certification is sometimes used for baby clothes through the use of Oeko-Tex-certified fabric. However, it's important to note that the certification only guarantees the safety of the fabric itself and not the dyes, stitches, buttons, or zippers used in the garment.

What products does the Oeko-Tex 100 certify?

The Oeko-Tex Standard 100 applies to various types of textile products, including raw materials, yarns, fabrics, clothing, accessories, home textiles, leather, bedding, towels, upholstery, and more. 

So this can include baby clothing, baby blankets, cribs, sheets, swaddles, mattress protectors, soft toys, baby carriers, wraps, bibs, and towels.

Currently, Oeko-Tex Standard 100 product certification has attracted the participation of around 10,000 companies from over 90 countries, spanning all stages of the value-creation chain.

How do companies get Oeko-Tex 100 certified?

The Oeko-Tex-100 standard’s criteria cover national and international statutory requirements, including regulations on harmful substances like azo dyes, formaldehyde, and nickel. They also test chemicals not yet regulated by law and comply with REACH Directive and ECHA-SVHC Candidate List requirements

Oeko-Tex® relies on independent certification bodies to test products based on their criteria. The certification process begins with the submission of an application form by the manufacturer or brand. The application is then reviewed by the selected Oeko-Tex® institute, which defines the scope of the audit and success parameters based on the provided documents. The products undergo extensive laboratory testing according to the STANDARD 100, which covers various test parameters and considers the intended use of the textiles. If the products pass the laboratory test, the manufacturer receives the STANDARD 100 certificate along with a detailed test report from the Oeko-Tex® Institute. Additionally, an Oeko-Tex® expert may visit the manufacturer's site to verify the details either before or shortly after the certification process. Certification is valid for one year, requiring annual retesting. 

To ensure quality assurance, the independent auditing institutes undergo audits by Oeko-Tex® every three years. Oeko-Tex® publishes an annual report and uses an impact calculator for transparency. These checks and balances maintain an impartial standard in the market.

Things to know about the Oeko-Tex-100 certification

  1. While Oeko-Tex certification is reliable for ensuring product safety and the absence of harmful substances, it is not an organic certification and allows GMO crops, synthetic pesticides, and fertilizers. 
  2. It also lacks standards for treating water waste and does not address worker safety or fair trade practices.
  3.  Oeko-Tex is owned by The Hohenstein Institute, an organization focused on synthetic textile research, so it may have a bias towards synthetic fibers, making it less reliable for natural fibers like cotton. 
  4. While it guarantees product safety, it falls short of a comprehensive sustainable and ethical certification, as it does not consider the entire production chain, environmental impacts, and worker conditions. It majorly focuses only on chemical safety.

3. Allergy -Certified

(For Clothing, Skincare, Accessories, Toys)

What is the Allergy Certified?

The Allergy Certified label is an internationally recognized standard established in 2015 to help consumers prevent skin allergies. It ensures that products have been reviewed to minimize the risk of allergic reactions, as well as exposure to impurities, carcinogens, and endocrine-disrupting chemicals. T When you see the AllergyCertified label on a product, it means that all substances in the product have been assessed to reduce the likelihood of allergies.

It focuses on verifying and certifying products that are suitable for individuals with allergies or sensitive skin. The certification aims to provide consumers with confidence in choosing products that are hypoallergenic and free from common allergens. This is particularly important for children who may have allergies or sensitivities, as their skin is often more delicate and prone to reactions.

The concentration, exposure, and purity of substances are considered in the risk assessment. Some substances, like nickel, may be tolerated at concentrations below 1ppm, while others, like perfume, must not be present at all due to the risk of allergies. Allergy Certified sets specific limits for substances like Cocamidopropyl betaine, which can cause allergies, to ensure safe usage.

What products does the Allergy-Certified certify?

The label applies to various products such as cosmetics, skincare items, shampoos, detergents, glasses, and clothes, for adults as well as kids, and toys. They have certified more than 2.500 products.

How do companies get Allergy-Certified certified?

Companies interested in obtaining the certification submit an application, providing detailed information about their product, including ingredients, percentage of each ingredient, etc. A team of experts reviews the product formulation, analyzes the ingredient list, and assesses potential allergens and irritants. They also consider any relevant test reports or scientific studies. If necessary, the product may undergo specific laboratory tests to ensure compliance with allergen thresholds and sensitivity standards. Once the product successfully meets the criteria, the company receives the Allergy Certified label, indicating that the product has been tested and approved as suitable for individuals with allergies or sensitive skin.

Things to know about the Allergy-Certified certification

  1. It has been suggested that the certification program lacks independence or transparency in its evaluation process. Their assessment results are not available for the public.
  2. Critics question whether the program's affiliations or financial interests influence the certification outcomes.

4. Cradle to Cradle (C2C) 

(For Clothing, Accessories, Toys, Furniture, Personal care)

What is Cradle to Cradle (C2C)?

Cradle to Cradle (C2C) is an innovative design framework that seeks to develop products and systems with a positive environmental and human health impact. It was first introduced in William McDonough and Michael Braungart’s 2002 book, “Cradle to Cradle: Remaking the Way We Make Things.”The concept is based on the idea that materials used in products should be viewed as nutrients that can be continuously cycled and reused, rather than ending up as waste.

The importance of Cradle to Cradle lies in its holistic approach to sustainability. It goes beyond just reducing negative impacts and focuses on creating positive benefits. The framework encourages the use of safe and healthy materials, promotes renewable energy, and advocates for social responsibility throughout the supply chain. The cradle-to-cradle approach entails designing products in a way that allows their materials and components to be continuously repurposed or recycled. This "circular" approach ensures that old products are not wasted, reducing their environmental impacts.

C2C believes the fashion, apparel, textile, and footwear industries need to change how they work, how they source materials, design products, and produce them in a way that addresses the growing problem of clothing waste and low circularity rates. It ensures that the materials used in baby clothing, diapers, baby care products, furniture, and toys are safe, non-toxic, and designed for recyclability or compostability. C2C helps companies in these sectors develop sustainable strategies and create future-oriented products. It provides guidelines for designing circular products and establishing responsible supply chains. It also emphasizes material health and cooperation throughout the value cycle chain

What products does the Cradle to Cradle certify?

C2C certifies home decor, furniture, textiles, building materials, cleaning products, clothing + accessories, and personal care items. To be specific in terms for babies it can apply to baby clothing, diapers and wipes, baby care products, baby furniture, and toys, ensuring their sustainability, safety, and environmentally friendly production. 

Across various categories, over 34,000 products have received Cradle to Cradle Certification® to date. 

How do companies get Cradle to Cradle certified?

Cradle to Cradle products are certified by a qualified independent assessment body. The Products Program evaluates products across five categories: Material Health, Material Reutilization, Renewable Energy Use, Water Stewardship, and Social Responsibility. The certification program provides five levels of certification: Basic, Bronze, Silver, Gold, and Platinum. Each level has progressively stricter criteria and requirements. To achieve certification at a specific level, the assessed product and manufacturing processes must meet the criteria set for that level in all five categories. This rigorous evaluation ensures that certified products meet high standards of health and sustainability, promoting a circular and responsible approach to product design and production.

The independent body conducts an initial evaluation to determine if the product is within the scope of certification. It is cross-referenced with the Banned chemical list. 

The company needs to submit an application for certification along with any necessary proprietary information. The independent body will review your submission and provide a time and cost estimate. The company will have to collaborate with them to collect all the required data for certification. This may involve an on-site audit at the manufacturing facility. After all the required information and the necessary documents are collected, the completed certification packet is submitted to the Cradle to Cradle Products Innovation Institute (C2CPII) for review. The C2CPII reviews the certification packet and supporting documentation to ensure completeness and accuracy. If approved, they issue a certificate allowing the use of the Cradle to Cradle Certified® mark. Certification remains valid for a period of two years and must be renewed every two years to maintain its validity.

Things to know about the Cradle to Cradle certification

  1. Some critics argue that the certification process is expensive and time-consuming, making it less accessible for smaller businesses. 
  2. There have also been discussions around the overall effectiveness of the framework and whether it truly achieves its goals in all aspects.

5. Bluesign

(For Clothing & Accessories)

What is Bluesign?

Bluesign® is a highly respected voluntary standard for the textile and apparel industry, established in 2000. It focuses on ensuring environmentally friendly and socially responsible production processes. The Bluesign system offers a transformative solution for brands, retailers, manufacturers, and chemical suppliers to revamp their supply chain practices.

For garments to be classified as bluesign® approved clothing, they must meet certain criteria, including the use of at least 90% bluesign® approved fabric and 30% approved accessories,

What products does Bluesign certify?

Bluesign certification is primarily focused on certifying textile and apparel products. It covers various stages of the textile supply chain, including raw materials, chemical inputs, textile production processes, and the final product. It exclusively certifies clothing, textiles, prints, decorative materials, accessories, labels, home textiles and upholstery, fabrics, yarns, fibers, chemicals, dyes, coatings, linings, and trims. It also applies to baby clothing, blankets, bedding, soft toys, baby carriers, and outdoor gear like hats, jackets, etc, ensuring their adherence to sustainable and environmentally friendly production practices.

How do companies get Bluesign certified?

Brands that choose to be bluesign® approved undergo a comprehensive transformation of their manufacturing process to ensure the safety of consumers, workers, and the environment. The bluesign® criteria is based on five principles: resource efficiency, consumer safety, water and air emissions control, and occupational health and safety. It tests the process against harmful chemicals. Chemicals used are classified as blue, grey, or black, with the latter being forbidden and requiring safe alternatives.

The label uses science-based chemical assessments to evaluate the potential hazards of over 20,000 chemical formulations. Based on these assessments, chemicals are categorized as blue, gray, or black. If forbidden chemicals are found, bluesign® works with the brand to replace them with compliant alternatives that meet their criteria.

Once they fit the criteria, brands need to submit an application and provide detailed information about their products, suppliers, and manufacturing processes. An on-site assessment is conducted by a third-party verifier to verify compliance with the standards. If any non-conformities are identified, the brand must implement corrective actions. Once all requirements are met, the brand is granted Bluesign certification. Regular audits are carried out to ensure ongoing compliance and continuous improvement. 

Bluesign® aims to establish a system and framework for sustainable garment and textile production that prioritizes the elimination of toxic chemicals and substances throughout the entire supply chain.

The goal is to eliminate harmful substances and ensure the entire supply chain follows environmentally friendly practices.

Things to know about the Bluesign certification

  1. Last year, the sustainability campaign group Changing Markets Foundation released a critical report on the fashion industry and its sustainability certifications, including bluesign®. The report claimed that these certifications, including bluesign®, facilitate greenwashing and lack ambition, accountability, and oversight. 
  2. Changing Markets argues that while new certifications are on the rise, the industry's environmental impact worsens, suggesting that they are not effective. But taking a look at Bluesign, they strive to consistently achieve better. 
  3. Bluesign provides free tools and databases like the bluesign® FINDER to empower consumers and manufacturers with information for sustainable decision-making. These resources help prevent greenwashing by verifying the safety of chemicals used by brands and promoting transparency in the industry.
  4. Some sustainable big brands, such as Patagonia and prAna, use the bluesign® system, aiming to minimize chemical impact in their products.

6. USDA Certified BioPreferred Program

(For Clothing, Accessories, Toys, Personal Care, Cleaners)

What is USDA Organic Certification?

The USDA BioPreferred Program is an initiative established by the United States Department of Agriculture (USDA) to promote the use of renewable and biobased products. It was created in 2002 as part of the Farm Security and Rural Investment Act and has since gained significance in supporting the development and marketability of sustainable products.

The USDA BioPreferred® Certification is a voluntary program that helps consumers identify products made from renewable materials, reducing petroleum usage and promoting sustainability. It supports American farmers and aims to minimize environmental and health impacts through the use of biobased materials. 

The United States Secretary of Agriculture determines which products qualify as biobased. Biobased products are derived mainly from biological materials like plants, agriculture, marine, and forestry sources, and are considered alternatives to petroleum-based products. Biobased products exclude food, feed, and fuel. The BioPreferred® Certification requires a minimum percentage of biobased content in a material and it can vary depending on the category. For example, Baby Wipes – should have a minimum of 80% biobased content, and Bath Products – 57%.  

For baby products designed and marketed specifically for babies and children, such as toys, baby cleaners, clothing, bedding, baby wipes, diapers, and child-safe sunscreen, the minimum biobased content required for BioPreferred® Certification is 25%.

What products does the USDA BioPreferred certify?

The BioPreferred Program certifies a wide range of categories, including cleaning products, building materials, personal care items, and even certain baby products.

Baby products include wipes, bath products, diapers, dishwashing products,

laundry products, lotions, moisturizers, oils, oral care products, toys, clothing, bedding, and surface & toy cleaners. By certifying these products, it ensures that they are made, at least in part, from renewable resources rather than relying solely on non-renewable or fossil-based materials. 

Currently, the USDA has established standards for 139 categories of biobased products and has certified more than 2,500 products across them.

How do Companies get USDA BioPreferred certified?

The brand or manufacturer interested in obtaining the BioPreferred® Certification submits an application for their product(s) to the USDA BioPreferred Program. The application includes detailed information about the product, its composition, and the biobased materials used. The USDA evaluates the application and supporting documentation provided by the applicant. This involves reviewing the product's formulation, and ingredients, and supporting test data to determine its eligibility for certification. They require the applicant to conduct testing to determine the percentage of biobased content in the product. This testing is typically performed by accredited laboratories using approved methods specified by the USDA. This involves ASTM D6866 testing. The test results are sent to USDA and the applicant.

The USDA assesses the test results and verifies whether the product meets the minimum biobased content requirements. If the product meets the criteria, it is granted the certificate.

Things to know about the USDA BioPreferred certification

  1. The ASTM D6866 standard used for biobased product assessment only measures biobased content and doesn't consider product performance or environmental impact. Just because a product is biobased and USDA-certified doesn't automatically mean it has a lower carbon footprint.
  2. Biobased products frequently utilize corn and sugarcane, which are often genetically modified and require significant water, fertilizer, pesticide, and energy usage. The use of fertilizers in particular leads to the release of nitrous oxide, a potent greenhouse gas that is 298 times stronger than CO2. Additionally, these fertilizers, primarily phosphorus-based, can contaminate water sources and contribute to biodiversity loss in natural water systems.
  3. Biobased products play a significant role in reducing petroleum consumption. In the United States alone, they displace approximately 300 million gallons of petroleum per year. The USDA has likened the impact of biobased products to taking 200,000 cars off the road, taking one step towards a fossil-free future.

Certification for Toys & Furniture

7. Ethical Toy Program

(For Toys)

What is the ICTI Ethical Toy Program?

The ICTI Ethical Toy Program, also known as the International Council of Toy Industries Ethical Toy Program, is an industry-wide initiative established in 2004, as an independent, not-for-profit organization. It is dedicated to enhancing ethical and sustainability standards in the global toy industry supply chain. It aims to promote ethical manufacturing practices, ensure the well-being of workers, and enhance safety standards in the production of toys worldwide.

The program focuses on the supply chain of toys, covering various stages from manufacturing to distribution. It certifies toy factories and facilities that comply with its rigorous standards and requirements. By implementing the program's guidelines, companies can demonstrate their commitment to ethical business practices and responsible manufacturing.

What products does the ICTI Ethical Toy Program certify?

The ICTI Ethical Toy Program certifies a wide range of toys and related products, including plush toys, electronic toys, puzzles, games, action figures, and more. It covers both branded and private-label products, ensuring that all toys meet the highest ethical and safety standards. The program is based on the ICTI Code of Business Practices and covers approximately 70% of global toy sales, making it highly influential in promoting responsible manufacturing practices.

How do companies get  ICTI Ethical Toy certified?

Toy manufacturers and brands conduct a self-assessment against the ICTI Code of Business Practices, which covers areas such as labor standards, occupational health and safety, environmental sustainability, and ethical business practices. If they cover all the standards, they submit an application form provided by the ICTI Ethical Toy Program. The form typically requires information about the company, its manufacturing facilities, and its commitment to ethical and sustainable practices, with relevant documents and evidence to support its application. This may include policies, procedures, and records related to labor standards, health and safety, environmental sustainability, and ethical business practices.

The ICTI Ethical Toy Program reviews the application, and supporting documents, and conducts an initial assessment. They evaluate the manufacturer's alignment with the program's standards and verify the information provided. If the initial assessment is satisfactory, an on-site audit is scheduled at the manufacturer's facilities. An independent third-party auditor, approved by the ICTI Ethical Toy Program, conducts the audit to assess compliance with the program's Code of Business Practices. If any non-compliance or areas for improvement are identified during the audit, the manufacturer is notified and given an opportunity to address the issues. They must develop and implement a corrective action plan to rectify any shortcomings.

Once the audit and necessary corrective actions are completed successfully, the manufacturer is granted certification by the ICTI Ethical Toy Program. They receive the program's certification mark, which can be used on their products and promotional materials.

Things to know about the ICTI Ethical Toy Program

  1. There are concerns about the transparency of the ICTI Ethical Toy Program's auditing process. That the program does not provide sufficient visibility into the auditing procedures and outcomes, making it difficult to assess the program's effectiveness.
  2. Critics claim that the ICTI Ethical Toy Program focuses primarily on labor standards and may not adequately address other aspects of sustainability, such as environmental impact and supply chain transparency. They argue that a broader approach is needed to ensure comprehensive ethical and sustainable practices in the toy industry.
  3. There have been allegations that the ICTI Ethical Toy Program faces challenges in effectively enforcing its standards across all participating manufacturers. Critics argue that without strong enforcement mechanisms, the program may struggle to ensure consistent compliance and address violations effectively.

8. ASTM F963

(For Toys)

A tiny label, “ASTM F963” on the side or bottom of a toy’s packaging indicates a toy meets the latest toy safety standards.


What is ASTM F963-17?

The ASTM F963 standard was first introduced in 1986 by the American Society for Testing and Materials (ASTM), now known as ASTM International. It was developed as a response to growing concerns about toy safety and aimed to establish comprehensive safety requirements for toys intended for use by children. Since its inception, the ASTM F963 standard has undergone revisions and updates to incorporate advancements in toy safety practices and address emerging concerns. The most recent version in September 2021 is ASTM F963-17, which reflects the latest safety requirements for toys.  ASTM F963 is a widely recognized safety standard developed by the American Society for Testing and Materials (ASTM) for toys. It is often referred to as the "Standard Consumer Safety Specification for Toy Safety" and sets guidelines to ensure that toys intended for use by children are safe and free from potential hazards.

The standard covers various aspects of toy safety, including mechanical and physical properties, electrical safety, flammability, toxicology, and labeling requirements. It aims to minimize the risks associated with toys, such as choking hazards, sharp edges, toxic materials, and potential fire hazards. It helps prevent accidents, injuries, and potential health risks associated with unsafe toys. ASTM F963 focuses on factors such as the size, shape, and durability of toys, ensuring that they are appropriate for children's age groups and developmental stages

Testing according to applicable ASTM standards, which includes ASTM F963, is mandatory when importing and manufacturing children’s products in the United States.

What products does the ASTM F963  certify?

ASTM F963 certification applies to a wide range of toys, including those for infants, toddlers, and older children. A few examples include squeeze toys, projectile toys, stuffed and beanbag-type toys, elastic tether toys, magnets, marbles, pacifiers, rattles, pompoms, etc.

How do companies get ASTM F963 certified?

Companies start by reviewing the ASTM F963 standard and becoming familiar with its requirements. They study the guidelines and understand the specific safety criteria that their toys must meet. Then they design and develop their toys, considering the safety aspects outlined in the standard. They pay attention to factors such as age-appropriateness, size, durability, and potential hazards.

Once the toy design is finalized, companies send samples of their toys to third-party testing laboratories. These laboratories are accredited and authorized to perform the required tests according to the ASTM F963 standard. The testing laboratory conducts a series of tests on the toy samples, including mechanical and physical tests, flammability tests, and chemical tests. The specific tests conducted depend on the type of toy and the potential hazards associated with it. The testing laboratory provides a detailed test report to the company, indicating whether the toy complies with the ASTM F963 standard or if any issues are found. The report outlines the results of each test and specifies if any modifications or improvements are required. If the toy does not meet all the safety requirements, the company makes the necessary modifications to address the identified issues. The toy is then re-tested to ensure compliance. Once the toy successfully passes all the required tests and meets the safety criteria of ASTM F963, the company obtains a compliance certificate or verification from the testing laboratory. This certification confirms that the toy is compliant with the standard.

Things to know about the ASTM F963 standard

  1. Ever since ASTM F963 was converted from a voluntary standard to a mandatory one in 2009, toy recalls have plummeted. There were 172 recalls in 2008; 50 in 2009; 25 in 2015, and less than 20 in each year since 2018.
  2. The ASTM F963 standard, which focuses on toy safety, has been criticized by some consumer advocacy groups for not being stringent enough to protect children from potential hazards. These groups argue that the standard should be updated and strengthened to address emerging safety concerns.
  3. There have been concerns raised about the influence of industry stakeholders on ASTM International's standard development process. Critics argue that undue industry influence may result in standards that prioritize commercial interests over public safety or environmental concerns.

9.  PEFC

(For Wooden Toys & Furniture)

What is the Programme for the Endorsement of Forest Certification (PEFC)?

The Programme for the Endorsement of Forest Certification (PEFC) is an international non-profit organization established in 1999 to promote sustainable forest management and ensure the responsible sourcing of forest products.

PEFC provides a globally recognized certification system that verifies the sustainability of forest operations and the chain of custody of forest-based products. By certifying the entire supply chain, from the forest to the final product, PEFC enables consumers to make informed choices about the products they purchase, knowing that they come from responsibly managed sources.

Sustainable forest management ensures the protection of biodiversity, wildlife habitats, and the rights of local communities. 

It ensures that the products come from forests that are managed according to strict environmental, social, and economic standards.

What products does the PEFC certify?

PEFC certification covers a wide range of forest-based products, including timber and wood products, paper and packaging materials, furniture, and other wood-based materials.

This means that any wood, paper, or other forest-based materials used in baby and kids' products, such as wooden toys, furniture, or paper-based items, can be certified under the PEFC certification scheme.

How do companies get PEFC certified?

The forest owner or a company interested in certification contacts a PEFC-approved certification body or system to initiate the process. The certification body assesses the eligibility of the forest or company based on PEFC's criteria, which include legal compliance and adherence to sustainable forest management principles.

The forest owner or company must demonstrate compliance with PEFC's sustainable forest management standards. These standards vary depending on the region or country and cover various aspects such as biodiversity conservation, protection of water resources, worker safety, and community engagement. The certification body conducts an on-site assessment of the forest or company's operations. This assessment evaluates the management practices and verifies compliance with PEFC standards. It involves examining records, conducting interviews, and inspecting the forest or facility.

Based on the assessment results, the certification body helps the forest owner or company develop a certification plan. This plan outlines any necessary corrective actions or improvements required to meet the PEFC standards. The forest owner or company implements the certification plan, making the required adjustments to their management practices. Regular monitoring by the certification body ensures ongoing compliance with the standards.

Once the certification body is satisfied with the forest or company's compliance, a certification decision is made. If the forest or company meets the requirements, they receive the PEFC certification.

Things to know about the PEFC certification

  1. Critics call PEFC “basically certification by the industry, for the industry,” minus the social and environmental chambers. 
  2. Greenpeace and other environmental organizations have accused PEFC of not adequately addressing deforestation, biodiversity loss, and human rights issues in some certified forests.
  3. Greenpeace has also argued that the certification standards of PEFC and other forest certification schemes may not go far enough in protecting high conservation value forests, endangered species, and the rights of indigenous peoples and local communities. They have also expressed concerns about potential conflicts of interest within the certification process and the lack of transparency in some instance

10. Greenguard

(For Furniture, Strollers, Bedding & Toys)

What is the Greenguard?

The Greenguard certification is an independent and rigorous certification program that verifies low chemical emissions in products to promote healthier indoor environments. It was established by UL (Underwriters Laboratories) in 2005. It ensures that the products have low levels of volatile organic compounds (VOCs) and other harmful emissions, making them safer for use in indoor spaces. Underwriters Laboratory issues this certification after testing products for more than 360 different VOCs. 

Interior products have a significant impact on indoor air quality, emitting numerous chemicals into the air. Greenguard Certification ensures that products are low-emitting and promote healthier interiors. By choosing Greenguard-certified products, consumers can reduce their exposure to potentially harmful chemicals and improve the air quality in their homes and workplaces. It also encourages manufacturers to adopt cleaner and more sustainable production practices. It ensures that furniture products, such as sofas, chairs, and tables, have undergone rigorous testing for emissions and meet strict air quality standards. This certification is essential for those concerned about indoor air pollution and seeking healthier options for their homes.

What products does the Greenguard certify?

Greenguard certification covers a wide range of products, including furniture, mattresses, building materials, electronics, cleaning products, window treatments, cabinets, children's products like crib mattresses, furniture, strollers, car seats, bedding, textiles, toys, and play equipment, ensuring they meet strict standards for low chemical emissions and contribute to healthier indoor air quality. To date, more than 900 manufacturers have volunteered to participate in Greenguard Certification, with a total of more than 50,000 certified products.

How do companies get Greenguard certified?

Greenguard offers two certifications for products, Greenguard and Greenguard Gold. The main difference between the two of them is the level of stringency in their certification criteria. While both certifications focus on low-emitting products that contribute to better indoor air quality, GREENGUARD Gold has stricter standards and allows for even lower levels of chemical emissions. It sets more stringent limits for volatile organic compounds (VOCs) and includes additional requirements for formaldehyde and phthalates.

The certification process involves extensive testing of product samples in independent laboratories. Products are tested for their emissions of various VOCs and other pollutants. To obtain certification, products must meet the stringent emission limits set by Greenguard.

The certification process begins with the product manufacturer submitting detailed information about the product, including its composition, materials used, and manufacturing processes. This information is reviewed by Greenguard to determine if it meets its stringent requirements. If the product meets the initial criteria, it then undergoes extensive testing in an independent laboratory. The testing evaluates the product for the emission of volatile organic compounds (VOCs) and other harmful chemicals. The product must meet the specified emission limits set by Greenguard for various chemicals and pollutants.

In addition to laboratory testing, the certification also includes an assessment of the product's manufacturing processes and quality control measures. This evaluation ensures that the product is consistently produced to meet the required standards. Once the testing and evaluation are completed successfully, the product is awarded the GREENGUARD Gold certification. This certification indicates that the product has low chemical emissions and is safe for use in indoor environments, including schools, healthcare facilities, and other sensitive spaces.

Things to know about the Greenguard certification

  1. Although this is the best certification right now for VOCs, the certification does not limit sem-VOCs, like phthalates, biocides, and flame retardants, nor heavy metals.

11. Asthma & Allergy Friendly

(For Toys)

What is Asthma and Allergy Friendly?

The Asthma and Allergy Friendly certification is a program established by the Asthma and Allergy Foundation of America (AAFA) and the Allergy Standards Limited (ASL) to help individuals with asthma and allergies make informed choices about products that can improve indoor air quality and reduce allergens. The certification program was introduced in 2006. The Asthma and Allergy Friendly certification covers a wide range of products that can impact indoor air quality and allergen exposure.

The Program's main focus is to test and certify products and services that can enhance the air quality and overall health of homes. By collaborating with retailers and manufacturers, the Program aims to provide consumers with healthier options.

According to the guidelines of the National Institutes of Health, individuals with asthma should assess their home environment and take steps to improve indoor air quality. The Asthma & Allergy friendly® Certification Program aligns with these guidelines by helping people make informed decisions when purchasing products that can effectively reduce allergens and enhance indoor air quality.

What products does the Asthma and Allergy Friendly certify?

They certify products across various categories that include mattresses, bedding products, vacuum cleaners, flooring materials, cleaning products, paints, toys, and stuffed animals.

How are companies certified Asthma and Allergy Friendly?

The Certification Program is conducted by Allergy Standards Limited (ASL), an independent body. Manufacturers or retailers submit an application to ASL to have their products certified. They provide detailed information about the product, including its ingredients, formulations, and any relevant testing data. ASL's experts thoroughly evaluate the submitted information to assess if the product meets the Program's standards and guidelines. They review scientific studies, testing results, and product specifications to determine eligibility for certification. If the initial evaluation is successful, ASL coordinates scientific testing through independent laboratories. The specific testing procedures depend on the product category and may involve assessing allergen reduction, performance, and other relevant factors. ASL's experts review the testing results and other relevant data to verify that the product meets the required standards. They ensure that the product's performance and claims align with the Program's criteria.  Based on the evaluation, testing, and verification, ASL makes the final certification decision. If the product successfully meets all the Program's requirements, it is granted asthma & allergy-friendly Certification.

The certification is particularly significant for kids as they are more susceptible to asthma and allergies. By choosing products with Asthma and Allergy Friendly certification, parents can create a healthier and safer environment for their children, reducing potential triggers and allergens that can exacerbate respiratory conditions.

Things to know about the Asthma and Allergy Friendly

  1. A certified asthma & allergy friendly product in general terms means that the product – whether it may be consumer electronics, bedding, or building materials – has been tested against a strict set of standards to ensure its effect on the indoor environment is such that it is a better choice for those impacted by asthma and allergies.
  2. Hypoallergenic is not a regulated term. So it's good to have a certification dedicated to that.
  3. The program has generally maintained a positive reputation for its efforts to improve indoor air quality and provide certification for products that meet strict scientific standards.

12. Nordic Swan Ecolabel

(For Personal Care, Accessories, Furniture)

What is the Nordic Swan Ecolabel?

The Nordic Swan Ecolabel, also known as the Nordic Ecolabel, was established in 1989. It was introduced as a joint initiative by the Nordic countries—Denmark, Finland, Iceland, Norway, and Sweden—to promote sustainable consumption and production practices. Since its establishment, the Nordic Swan Ecolabel has become one of the leading and most recognized eco-labels globally, serving as a trusted symbol for environmentally friendly and sustainable products.

The Nordic Swan Ecolabel is a Type 1 Ecolabel according to ISO 14024. It sets product-specific criteria based on a life cycle assessment, covering all environmental aspects and having strict requirements.

For products such as toys, furniture, and textiles, the certification ensures that they meet stringent safety standards, including limitations on hazardous substances, small parts, and flammability. The label also takes into account factors such as energy efficiency, recyclability, and environmental impact, ensuring a healthier and safer environment for children.

The Nordic Swan Ecolabel is a certification that ensures products are made in a way that reduces harm to the environment. It sets strict standards for each stage of a product's life cycle, from production to disposal. These standards are regularly updated to make them even more environmentally friendly.

What products does the Nordic Swan Ecolabel certify?

The Ecolabel certifies cleaning products, personal care, building and construction materials, textiles, clothing, furniture, and toys. It covers 67 different product groups. It also includes baby diapers, wipes, cleansing products, baby personal care products, kid's furniture and mattresses, and a lot more. More than 25.000 products possess the Nordic Swan Ecolabel.

How do companies get Nordic Swan Ecolabel ?

Companies interested in obtaining the label submit an application, providing detailed information about the product, its manufacturing process, and its environmental impact. An independent certification body conducts an evaluation to verify the product's compliance with the Nordic Swan label requirements. This includes reviewing documentation, performing on-site audits, and assessing the product's life cycle impact. 

The certification body assesses the product based on a set of criteria established by the Nordic Ecolabelling Board. These criteria encompass various aspects such as raw material sourcing, energy and water consumption, emissions, and chemical content. For certain products, you may be required to request declarations from your suppliers regarding the ingredients or materials they provide. This applies to items such as chemicals, laminates, glass, and fabrics that you use in the production of your product. If the product meets all the necessary criteria, the certification body grants a license to use the Nordic Swan label. The company can then display the label on its certified products.

Things to know about the Nordic Swan Ecolabel

  1. Some critics have accused certain products carrying the Nordic Swan label of engaging in "greenwashing. These allegations suggest that some products may not meet the stringent sustainability criteria despite being certified by the Nordic Swan label.
  2. There have been criticisms that the Nordic Swan label focuses primarily on environmental aspects and may not sufficiently address social or ethical considerations in the production and supply chain of certified products.
  3. Some concerns have been raised about the complexity and cost associated with obtaining the Nordic Swan certification. Critics argue that the process may be challenging for smaller businesses or producers from outside the Nordic countries, limiting their access to the certification and potentially creating barriers to market entry.

13. Cosmos Certification (Ecocert)

(For Personal Care products)

What is Cosmos?

Cosmos is an international standard and certification program for natural and organic cosmetics. It was established in 2010 as a collaboration between five major European certification bodies to create standard guidelines and promote sustainable practices in the cosmetic industry. It sets guidelines and requirements for the formulation, production, and labeling of cosmetic products to ensure they are environmentally friendly, safe, and derived from sustainable sources. The standard covers aspects such as ingredient sourcing, manufacturing processes, packaging, and labeling transparency. 

There are four standard signatures:

  • "Cosmos Organic" is found on cosmetic products that meet the specified levels of organic ingredients. (a minimum of 95% organic plants and at least 20% organic ingredients in the total formula)
  • "Cosmos Natural" is used for products that meet all other requirements of the standard but do not have the minimum organic percentages. 
  • "Cosmos Certified" can only be used on products that contain ingredients with organic content certified to the Cosmos standard.
  • "Cosmos Approved" is an optional label that can be used only for cosmetic ingredients without organic content, but they must be approved for use in Cosmos-certified products.

What does Cosmos certify? 

The Cosmos certification applies to a wide range of personal care and cosmetic products, including skincare products, hair care products, body care products, makeup products, and oral care products. Many baby-specific personal care products, such as baby lotions, shampoos, and diaper creams, can be certified under the COSMOS standard if they meet the necessary criteria. To date over 34,000 products carry Cosmos ORGANIC or Cosmos NATURAL signature in 78 countries and over 13,400 raw materials carry Cosmos CERTIFIED.

How do companies get Cosmos certified?

To obtain the Cosmos-Standard certification, companies and manufacturers need to follow a certification process administered by an authorized certification body. These bodies are members of the Cosmos-standard AISBL. The cosmetic brand or manufacturer submits an application to one of the certification bodies. The certification body then reviews the application and evaluates the product's compliance with the Cosmos standard. This evaluation includes an assessment of the product's ingredients, manufacturing processes, packaging, and labeling. If the product meets all the requirements, the site is inspected. If everything seems to be according to the Cosmos standard, the certification body grants certification and allows the brand to use the appropriate Cosmos label on its products. 

Things to know about the Cosmos certification

  1. The standard emphasizes on ecological manufacturing processes and environmentally friendly packaging. It sets limits on the use of certain synthetic chemicals, requires transparency in labeling, and promotes the use of sustainable agricultural practices. 
  2. It serves as a trustworthy symbol, indicating that the product does not contain the 1328 potentially hazardous ingredients banned by the European Union. 
  3. Regular checks and ongoing monitoring ensure that certified products continue to meet the Cosmos standards.
  4. The credibility of Cosmos is further vetted by its recognition by leading international cosmetic associations, including the European Federation for Cosmetic Ingredients (EFfCI) and the International Natural and Organic Cosmetics Association (NATRUE).

14. Certified Vegan

(For Personal Care products)

What is Certified Vegan?

Certified Vegan by Vegan.org is a certification established in 1995 by the Vegan Awareness Foundation. This certification indicates that products do not contain any animal-derived ingredients such as meat, fish, eggs, milk, honey, or animal by-products. They are also not tested on animals by any party involved in the production process. Additionally, these products are free from genetically modified organisms (GMOs) derived from animals. 

What products does Certified Vegan certify?

Vegan.org has an extensive catalog of products. It covers a wide range of products, including personal care items, cosmetics, food, beverages, clothing, accessories, and household goods.

To be certified as vegan, products must meet strict criteria. They don't verify brands, but individual products. Currently, they have certified 12,540 Products.

How are companies certified Vegan?

To get certified by Vegan.org companies must submit detailed documentation about their ingredients and manufacturing processes. They need to provide a list of all their products and their ingredients. This includes ingredients that are not required to be mentioned by law on labels, like fillers, excipients, processing aids, and carriers.

  Every ingredient must be supported by a document from the manufacturer, confirming that it comes from a plant, mineral, algal, bacterial, or synthetic source. Proof of the ingredient's origin is required. Additionally, companies must include signed statements from each manufacturer stating that they have not conducted any animal testing or contracted animal testing on their behalf since the year 2000. 

Vegan.org reviews this information and may request additional clarification or evidence. A team of experts carefully evaluates the provided data, examining the absence of animal-derived ingredients, animal testing, and animal-derived GMOs. If the product meets all the criteria, it is granted the Vegan.org certification, allowing it to display the Certified Vegan logo on its packaging, indicating its adherence to strict vegan standards

Things to know about the Certified Vegan certification

  1. The application process is done online. So the strictness of the standards only matters to the extent that the company is truthful with the certifier.
  2. Vegan.org may reach out to suppliers and manufacturers for information, but they do not perform or hire external audits to verify compliance with vegan standards.
  3. If a company provides false information about ingredients or testing, they may still obtain the certification since the process relies only on documentation. The program does not require a visit to inspect the manufacturing facility.

15. Cruelty-Free Certification

(For Personal Care and Accessories)

What is Cruelty-free by Peta?

Cruelty-Free Certification and Cruelty-Free & Vegan certification by PETA (People for the Ethical Treatment of Animals) are widely recognized symbols indicating that products have not been tested on animals.

PETA's Cruelty-Free certification was established in the 1990s and signifies that a product and its ingredients have not been tested on animals at any stage of production. It focuses specifically on the issue of animal testing. 

Cruelty-Free & Vegan was launched in 2012 goes a step further by ensuring that a product not only avoids animal testing but also contains no animal-derived ingredients. It assures consumers that the product is both cruelty-free and free from any animal-derived substances.

What products does Cruelty-free by Peta certify?

These certifications cover various consumer products, including cosmetics, personal care items, household cleaning products, clothing, accessories, shoes, and even food and beverages. There are more than 6200 companies that have pledged to PETA.

How do companies get Cruelty-free by Peta certified?

To be certified by PETA and display the "Animal Test-Free/Cruelty-free" or "PETA Approved Global Animal Test Policy" logos, companies must take a pledge to never conduct, commission, pay for, or allow tests on animals at any stage of product development, including both ingredients and final products. They must also establish agreements with their suppliers, ensuring that no animal testing is conducted for the ingredients purchased by the company.

In addition to being cruelty-free, to be considered for PETA's Global Beauty Without Bunnies program (Cruelty-free & Vegan), companies must also refrain from using any animal-derived ingredients, such as honey, beeswax, or carmine, in their products.

Things to know about the Cruelty-free by Peta

  1. The certification process simply relies on a voluntary pledge and payment of a license fee. In other words, companies sign a statement promising that they’re cruelty-free. That’s pretty much it
  2. Peta does not investigate to check  if companies are abiding by their pledge.
  3. PETA certification does not guarantee that brands will not sell their products in markets where animal testing is legally required, such as China. This means that some PETA-certified brands may choose to enter markets where animal testing is mandatory to comply with local regulations

16.  B Corp

What is the B Corp?

B Corp, or Benefit Corporation, is a certification that shows a company is committed to doing good for people and the planet. It was started in 2006 by a nonprofit organization called B Lab.  B Corporation is a unique certification that goes beyond fair trade practices and emphasizes a balanced approach between purpose and profit for businesses. These companies prioritize the well-being of their workers, customers, suppliers, and the environment.

What does B Corp certify?

B Corp certification applies to the overall business and not specific products, it signifies that  the company as a whole operates in a socially and environmentally responsible manner.  

At present, there are over 6,000 Certified B Corporations operating in over 80 countries across a wide range of industries, spanning more than 150 sectors.

How do companies get B Corp certified?

Companies begin by completing an online eligibility assessment to determine if they meet the basic requirements for B Corp certification. If a company qualifies, it must complete the B Impact Assessment, which evaluates its performance across various impact areas, such as governance, workers, community, environment, and customers. The assessment measures the company's overall social and environmental impact. A company must achieve a minimum score of 80 out of 200 points to become certified. Then they are required to provide supporting documentation and evidence to verify the information provided in the impact assessment.

B Lab, the nonprofit organization that administers B Corp certification, reviews the impact assessment, supporting documentation, and disclosure materials. They may also conduct additional interviews or site visits as part of the verification process.  Site Reviews may be conducted virtually (via video call) or onsite (in-person) depending on the company size, location, and other standards-related factors.  

If any areas for improvement are identified during the assessment, companies are allowed to make changes. After completing the assessment and verification process, B Lab makes the final decision on whether a company qualifies for B Corp certification. If approved, the company becomes a certified B Corp and can use the B Corp logo and branding. B Corp certification sets a higher standard by making the evaluation process more standardized and accountable.

Things to know about the B Corp certification

  1. A company must achieve a minimum score of 80 out of 200 points to become certified. But they do not have a minimum score requirement per section, allowing businesses to compensate for a lower score in one section by performing well in another. 
  2. The assessment reports are also not public. The lack of transparency in publishing impact assessment data makes it difficult to determine if B Corps' standards and the companies themselves effectively drive positive change.
  3. B Corp has been accused of greenwashing in several instances. One was after Nespresso was granted B Corp certification in May 2022, despite allegations of human rights violations such as child labor, wage theft, and abuse of factory workers on coffee farms associated with the company.
  4. Adding to that, several B-certified corporations add to that doubt. For example, Danone was in the news for creating a local crisis by ending contracts with small farmers in New England. BrewDog where former employees have been accused of toxic work culture and sexualized violence. Innocent Drinks, which sells smoothies in single-use plastics, is owned by Coca-Cola.
  5. However, there are numerous legitimate and impactful B Corps, but it can be argued B Corp needs to be more stringent and transparent.

Choosing and supporting certified and green products

No doubt these certifications make life better for consumers. Yet, that’s still quite some research to keep    track of. 

Which is why, we’ve already done the research for you in identifying the best authentic and green Baby Products Brands to choose from.

Here are some things you need to keep in mind when choosing and supporting green brands.

Safety First

As you’ve read, there are numerous certifications, each of them with their own standards and values. 

The most important aspect is for products to be safe to use.

Yes, these certified and green products can be a bit more expensive than conventional products. But this is largely because they need to have alternate ingredients and processes which are safer and more responsible towards people and the planet. 

In fact, some conventional products are cheaper because they have gone on to use ingredients beyond what is safe or good for use, to save on cost. 

Aligning with values and choosing imperfect products

Beyond safety for yourself, is alignment of the product with your values. 

Perhaps you value products which are cruelty-free and vegan. Or perhaps being sustainable for the planet is on your priority. 

There could be products which are cruelty-free, but perhaps their packaging is not sustainable. And as we saw, there are products which have varying percentages of organic ingredients. 

One thing to keep in mind is most products are not going to be perfect in every way for people and the planet.

The important thing is, for products to be authentic about their sustainability practices, and not have misleading claims and look to manipulate customers.

Yes some brands may not be perfectly green, but likely far better than the industry standard, and are constantly improving their sustainability practices. 

Going beyond product labels

A study suggests, if a product carries a third party label, it is the first thing 59% of consumers use for guidance, whereas 8% judge a product by a company's label. 

These certifications and labels play an important role in providing transparency, accountability, and assurance to consumers.

These certifications and labels go beyond traditional product labels by a company and basic laws, and showcase enhanced social, environmental and ethical considerations. 

Ultimately, such labels stand for increased transparency, accountability, and assurance to consumers. 

However, it is important to remain critical and informed, as no certification system is perfect. There may  be limitations, or areas for improvement in each. 

And of course, obtaining certifications sometimes comes at a cost. It is possible for businesses to be sustainable even without having these certifications. 

Influencing brands to improve accountability 

Our choice of product is powerful. 

As more consumers become aware of such certifications, understand them, and choose certified and sustainable products, brands will take note. 

Brands will have to start adhering to certifications and enhance their disclosures and sustainability practices to win consumers.

And ultimately, there’d be more and better green brands for consumers to choose from, economies of scale would kick into the green consumer ecosystem, and green products would also become more affordable.